How the Video Helmet Cam Changed Our World

London’s “The Independent” just featured a retrospective on the history and contemporary uses of the helmet cam, which includes an interview with our CEO and Director of Photography, Mark Schulze, who is known as the inventor of the video helmet camera.

Who dares films: Why extreme-sports fans love helmet-mounted cameras

 They’re capable of recording your every move. Will Coldwell gets a high-def heads-up.

One sunny day in California, way back in 1987, a young film-maker called Mark Schulze taped a camera to his motorcycle helmet, wired it up to a microphone, got on his bike and pressed “record”. Two decades later and thousands of people around the world are making films using high-definition cameras to depict their adventures exactly as they see them.

But unlike Schulze’s original contraption, a DIY affair that was crude, bulky and heavy, helmet cameras are now mass-produced by global brands such as GoPro, Contour and Drift. Consequently, clipping a camera to yourself and filming has become surprisingly straightforward.

To see the rest of this fascinating article, to to The Independent.

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We’re Featured at Thumbtack

In our ever-evolving quest to usher potential clients towards our website, we signed on to Thumbtack.  And this month, they have been kind enough to “Spotlight” us at their site.  We hope that this publicity will help us to reach people whom we may not otherwise have been able to find without the help of Thumbtack.

Social marketing is the new way of the world, and even a business like ours, which is in its 31st year and has literally been around the block with various video productions all over San Diego, Orange County and Los Angeles, can benefit from learning all the nuances of marketing and publicity online.

So thank you, Thumbtack!  Thanks for shining a Spotlight on us.  Normally we’re the ones behind the camera, but we gratefully take a bow!

[Photo of Mark Schulze videotaping Dawnn Butler for Oprah's "Dinner of a Lifetime" to Honor Sidney Poitier - by Patty Mooney]

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The Taylor Guitars Story – by Patty Mooney

Recently we had the opportunity to videotape an interview with Bob Taylor and Kurt Listug, who are the creators and proprietors of Taylor Guitars, here in San Diego.  They were being honored by the San Diego Regional Chamber of Commerce for their exemplary philanthropy and business ethics at the Chamber’s annual awards gala (in early February). This is the video that played on the big screens for a packed house at San Diego’s Town & Country Hotel Ballroom.

This version is the “Director’s Cut” with some San Diego big surf and talented surfers, and features a clip starring San Diego’s own Jason Mraz.  The interview and contemporary B-Roll were videotaped by DP Mark Schulze.  The video was edited by award-winning digital editor, Patty Mooney.

The Taylor Guitars Story

 

 

 

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Poetry, Taken Seriously

As a poet myself, I could not fail to notice that poetry seems to be taking a front seat these days at some very interesting venues, among them, the PBS News Hour.  About a week ago, Crystal Pyramid Productions was tapped by the News Hour to videotape Pulitzer-Prize-winning poet, Rae Armantrout, at her home in San Diego.

So Director of Photography and Videographer, Mark Schulze, set out with his Sony XDCam rig, sound and lighting, to capture Ms. Armantrout as she spoke about her two collections of poetry: “Versed” was published in 2009 and in part deals with her illness. And “Money Shot,” is her latest slim volume published in 2010, in which many of her poems look at the economic downturn.

Here is where you can find clips of Rae on the PBS News Hour last Friday:

Poet Rae Armantrout on PBS News Hour

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“Full Cycle: A World Odyssey” is Now Featured on Wikipedia

Producers of Full Cycle: A World Odyssey

The around-the-world mountain-bike travel adventure documentary that we produced in 1993 and 1994 is now on Wikipedia.  This is very cool because it’s an acknowledgement that “Full Cycle: A World Odyssey” is now a part of our collective history.  Yes, this early reality documentary – produced by and starring two intrepid mountain bikers – Mark Schulze and Patty Mooney – was a very difficult project, involving travel to nine different countries (USA, Canada, Costa Rica, Switzerland, Wales, Greece, Australia, Tahiti and India) with a very minimal crew (Schulze, Mooney plus a camera operator) that lugged 900 pounds of gear (mountain bikes, clothing and video gear) from airport to airport, and mountain to mountain.  I would challenge any of today’s reality shows to make it happen with a crew of three.  No, it was not easy at all, but 18 years later, how satisfying to have experienced it all.  So check out the new Wikipedia article and learn about how a couple of imaginative people turned a long vacation into a perfect tax write-off…

“Full Cycle: A World Odyssey” on Wikipedia

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Happy 10th Anniversary, Lord of the Rings!

Billy Boyd, Elijah Wood, Mark Schulze, Dominic Monaghan and Patty Mooney

 

It was ten years ago when the premiere of “The Fellowship of the Ring” came to the big screen and launched the careers of several actors, along with director Peter Jackson.  An entirely new generation became privy to the works of J.R.R. Tolkien.

To celebrate this auspicious occasion, we thought we would share a photo of some of the lads from the Ring trilogy.  It seems like only yesterday when they came to the San Diego Comic Con as a bunch of fun-loving guys.

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Happy Holly-Daze 2011!

We now come to the end of 2011 like a toboggan careening down a luge and it seems like only yesterday when we were trepidaciously ushering in the year 2000.  Remember Y2K? So here we are a dozen years later, on the threshold of 2012, wondering what lies in store. According to the principles of Physics, we manifest the conditions of our lives, so we wish for you to be “Healthy, wealthy and wise,” and lets throw in “Happy” as well.

It’s been quite a year for all of us here at Crystal Pyramid Productions… Here are some of the highlights.

The biggest news of the year was that Crystal Pyramid Productions was honored with an inaugural Heilbron Award from San Diego Rotary Club 33 in collaboration with the San Diego Business Journal.  The award was accepted by Evonne Schulze (in purple).  We were all very thrilled and honored by this prestigious award.  Additionally, Mark Schulze was a finalist in the 2011 “Most Admired CEO” awards and Patty Mooney was a finalist in the “Women Who Mean Business” awards.

Patty Mooney was the Sound Technician on a documentary about HHV (Help Hospitalized Veterans) which is a factory that produces craft kits.  These kits – anything from a stamped leather purse to a model aircraft carrier – are given to wounded veterans as a therapeutic way for them to “return to the world.”  Sometimes the kits are the only lifeline that the returning soldier has between a broken body and mind to a place where he or she can feel whole again.

The Crystal Pyramid Productions team of Mark Schulze as Director of Photography/ Videographer, Patty Mooney as Still Photographer and Luke Jungers as Sound Technician, videotaped a PSA (Public Service Announcement) for RADD, with the up-and-coming pop duo, Ruby Summer, singing and giving a shout out for RADD’s “Don’t Let Friends Drive Drunk” campaign.

The sisters are both so talented and adorable.  We wish them great success in their career.

Speaking of careers, Mark Hamill has had quite an extraordinary one.  The Crystal Pyramid Productions team of Mark Schulze as Camera Operator/ Director of Photography and Patty Mooney as Producer and Sound Technician, met up with Mark at this year’s San Diego Comic Con and interviewed him about his latest role in the upcoming film, “Sushi Girl.”  He plays a complete opposite character to Luke Skywalker and revels in it.  We’ve seen the trailer and our appetites are definitely whetted to experience the film, which promises to take up in this century where “Pulp Fiction” and “Reservoir Dogs” left off last century.  Mark’s cousin Suren Seron is the guy who produced “Sushi Girl” and we are very proud of his accomplishments.

The “Candy Man”, Tony Todd, also makes an appearance in “Sushi Girl.”  What a warm and kind-hearted man (belying the na-a-a-asty characters he is so good at playing.)

Heartthrob Rob Lowe also came to the San Diego Comic Con, arriving in a screeching bus carrying a bunch of people with bags over their heads.  Lowe has helmed a new horror flick that pays homage to all the horror directors with whom he has worked. The movie is called “Butterfinger the 13th.”  It’s due to arrive in theaters on October 13th, 2012. Schulze and Mooney interviewed Mr. Lowe for Extra!

While videotaping autograph signings for 20th Century Fox booth, Patty Mooney spotted a “Heroes” favorite, Greg Grunberg, who played Matt Parkman in the series.  He kindly consented to pose for a photo.

Geoff Stults and Michael Clarke Duncan appeared at the 20th Century Fox booth to sign autographs for their fans.  They will be appearing in the “Bones” spin-off called “The Finder.”

During the waning summer weeks, Crystal Pyramid Productions provided a crew (Patty Mooney as Producer and Sound Technician and Mark Schulze as Camera Operator) to follow the San Diego lifeguards for the first Weather Channel reality-documentary.

Our understanding of a lifeguard’s duties was reinforced as we watched these dedicated men and women scour the waves with their eyes, looking for any signs of trouble, and as they participated in dozens of dramatic events.  There were lost children returned to their parents (San Diego lifeguards have a 100% success rate in reuniting lost children with their families), stingray stings, sunburns, heat exhaustion, rowdy drunks, and a couple of more serious situations involving a fall off a fake wave (at The Wave House) and a boating accident.  Maybe we should count ourselves lucky that local shark sightings made the national news after our crew had wrapped out of the production.

Patty and Mark would like to wish you a remarkable winter season.  We hope you enjoy precious time with your family and loved ones.

Looking forward to working with you again in 2012!

 

 

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The Importance of Testimonials for Your Business – by Patty Mooney

“Dear Patty & Mark, It has taken me way to long to get you out this note!  Thank you so much for all your hard work out in Anaheim.  The video shoot and the candids/ highlights video turned out so well.  And it was so fun working with you.  I hope to be out in California again soon so we can hook up again.  Stay in touch!” – Stefani

Okay, so who out there would NOT want to receive an unsolicited note like this from a happy client?

The thing is, it is a rare day when this happens, and worth celebrating when it does occur.  But don’t just sit around waiting for unsolicited testimonials.  Be bold.  Be brazen.  Ask for what you want.  In the video production world, when you have given your all to shoot, produce and/or edit a piece for the client, and their feedback verifies that they indeed appreciate and love it, then “Get it in writing!”

A suggestion I think you will like:  Ideally, you’ll be sitting at your desk in front of your computer when speaking to the client.  Instead of just listening to their feedback, it would not hurt at all to actually type out what they are saying to you.  Once you’ve “collected” a great blurb about your work, ask if you can quote them.  Mention that you would like to use their testimonial to market your services.  Use it on your website and any other marketing materials you employ.  Chances are they’ll be happy to let you quote them, and they don’t have to do anything other than say “yes” because you have already done the work of recording their testimonial for them.  This is the fastest and easiest way to do it.

Otherwise, you could request them to email you a short testimonial.  And they may or may not do it immediately.  And you may or may not remember to call or email them to follow up.

Trust me, the saying “Strike while the iron is hot” is a cliche because it’s true.

Never underestimate the power of testimonials.  When you go to Amazon or EBay or any other shopping site, are you or are you not swayed by the five-star reviews?  Start collecting testimonials for your business, and observe the positive results.  Make it a habit to request a testimonial every time your clients deliver positive feedback.  (On the unfortunate occasion that the client delivers negative feedback, keep it to yourself; learn from it and use it as a guideline for improvement.)

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Director of Photography Honored at Most Admired CEO Awards 2011 – by Patty Mooney

Our esteemed Director of Photography and Videographer, Mark Schulze, was honored this week at the San Diego Business Journal’s “Most Admired CEO Awards 2011″ Gala.  We are all so proud of Mark for his accomplishments.

In the nearly 30 years I have known him, I’ve observed that this man is a wizard at many things, and primarily in his chosen profession, video production.  I’ve seen him operate an endless array of video cameras since the day we met.  From VHS to Betacam SP; from Hi-8 to 3/4-inch; from DigiBeta to the Sony Cine Alta; from a Canon PowerShot to his current favorite, the Sony XDCam, he has proven to be fluent in the language of moving colors and ever-shifting formats.

The very first thing I ever saw him videotape was – ahem – me, as I performed with a group of philanthropic-hearted singers in a play on Valentine’s Day of 1982, called “Pandora’s Box: If Transformation is Supposed to be So Much Fun, Why Am I Gritting My Teeth?” (full story here)

On the day we met, I noticed a few things that have held true to this very day.  He arrived at the gig way ahead of time, to set up his video production equipment in the best possible spot (on a balcony overlooking the stage).  He brought enough batteries, cables, adapters and other peripheral equipment “just in case” of any problems.  In the three decades I’ve seen him operate,  he’s always been able to address any technical issues, and jury-rig solutions, on the spot, and most of the time, the client has been blissfully unaware of anything awry.

Mark’s an innovator and inventor and was the first guy in the video world to think of mounting a camera to a motorcycle helmet, leash it by cable to a VCR deck in a padded backpack, and then drop down rocky singletrack trails like a spider, wearing the unwieldy rig, in order to entertain the viewers of our mountain-bike videos.  (Mark Schulze, Inventor of the Helmet Cam)  Oh yeah, and he was the first guy to produce a mountain-biking video, as well. (“The Great Mountain Biking Video”)

So congratulations, Mark Schulze, you are certainly my most admired CEO!  Standing by for another 30 years of invention, innovation and breathtaking video production.

 

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If You Love Sushi Like I Love Sushi – by Patty Mooney

The San Diego Comic Con has become a Hollywood appendage, and it’s where theatrical motion pictures and indie films test the waters to see how big a splash they will make when they ultimately hit the big screen. At the San Diego Comic Con this past summer, there was one indie picture that promised to take up where “Pulp Fiction” and “Reservoir Dogs” left off, creating a crimson splash while displaying the talents of some major film icons – Mark “Luke Skywalker” Hamill and Tony “Candyman” Todd, for starters.

Revenge is a dish best served cold, and this has never been more evident than in “Sushi Girl,” a diabolical whodunit starring a virtual who’s who of cult icons. In his directorial debut, Kern Saxton, under the auspices of Assembly Line, LLC and Level Up Productions, populated his dark crime thriller with Mark Hamill (Star Wars), Noah Hathaway (The NeverEnding Story), Tony Todd (Candyman), Andy Mackenzie (Shoot ‘Em Up), James Duval (Donnie Darko), David Dastmalchian (The Dark Knight), Michael Biehn (The Terminator), Danny Trejo (Machete), Sonny Chiba (Kill Bill Vol. 1), Cortney Palm (Superbad), and Jeff Fahey (Grindhouse).

We first met Jeff Fahey at a video convention about 20 years ago, after he had appeared in “Lawn Mower Man.” We ended up spending half an hour talking with him at the Comic Con “Sushi Girl After Party” and were impressed by his easygoing style and philanthropic adventures. According to the Jeff Fahey Unofficial Website, “For a few years now, in his spare time, Jeff has been volunteering in orphanages in Afghanistan. He also financially supports one of the orphanages in Kabul. In addition to that he has spearheaded the opening of the American University in Kabul, Afghanistan, and has been working hard to promote women’s rights in Afghanistan. In addition to that, unbeknownst to most, Jeff also travels to Darfur where he takes part in the ongoing efforts to improve the situation of the people of Darfur.” He’s a sort of Gandhi in his quiet and unassuming manner, but a Gandhi who enjoys a good cocktail.

We interviewed Mark Hamill for a segment on Extra.  He has moved light years beyond Star Wars and wasn’t interested in talking much about that, but he did say that he relished playing a villain – “It’s so much more fun!” - and then he delivered a very disturbing laugh that may be familiar, if you’ve ever seen “The Joker” in the animated Batman series.

In “Sushi Girl,” both Fahey as Morris and Hamill as Crow, deliver a couple of characters you would not want to meet in a dark alley.

“Sushi Girl” follows Fish (Noah Hathaway) on his first night of freedom after having spent the last six years in jail keeping his mouth shut not only about the robbery he helped commit, but about his co-conspirators as well. The four men he protected celebrate his freedom with a lavish dinner, comprised of an array of sushi served off the naked body of a beautiful young woman (Cortney Palm). The sushi girl appears catatonic, trained to ignore everything in the room even as the dinner venue descends into darkness.  Sure enough, the four thieves can’t help but open old wounds in an attempt to find their missing loot. And one thing nobody wants to do is get on Crow’s bad side.

“Sushi Girl” is expected to debut in early 2012.

Learn more about “Sushi Girl” at SushiGirlMovie.
Follow the film on Twitter at @SushiGirlMovie for updates as well.

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